Is Utah Still a Good Place to Invest in Real Estate?

It’s a question I hear often—especially from people thinking about planting roots or building wealth in the West:

“Is Utah still a good place to invest in real estate?”

And my answer is:

It depends on what you’re looking for.

Utah offers some truly incredible opportunities—but it also comes with its own lifestyle, expectations, and trade-offs. Let’s take a deeper look at what makes it a great place to invest—and why, for some people, it may not be the right fit.

📈 The Case for Investing in Utah

1. Strong Economic & Population Growth

Utah has consistently ranked among the fastest-growing states in the U.S. Major employers in tech, finance, healthcare, and outdoor recreation continue to expand operations here, and the state’s unemployment rate remains well below the national average.

More jobs = more people = more housing demand.

That demand has driven steady home appreciation, making Utah a solid long-term play.

2. 2034 Olympics = Future Value Boost

With the Winter Olympics returning to Salt Lake City in 2034, we’re already seeing infrastructure plans, international interest, and long-term investment in the area. Hosting global events like this brings attention and momentum that often translates into rising property values and increased rental demand.

If you buy now, you’re getting in before that next wave hits.

3. Outdoor Lifestyle = Year-Round Rental Potential

From skiing and snowboarding in the winter to hiking, biking, and lake days in the summer, Utah draws visitors across all four seasons. That’s not just great for your lifestyle—it’s ideal for short-term or vacation rentals (especially in mountain towns or near national parks).

⚠️ But… It’s Not for Everyone

1. Real Estate ≠ Instant Freedom

If your goal is flexibility—traveling the world, keeping your options open, or not being tied to a physical asset—then buying a property might not align with your lifestyle right now. Owning real estate means responsibility, from ongoing maintenance to managing tenants (or hiring someone who will).

There are other ways to invest and build wealth that might suit you better.

2. Cultural Fit & Lifestyle Considerations

Utah is unique. The culture here values community, family, and the outdoors. If you love skiing, hiking, trail running, or simply breathing mountain air—you’ll feel right at home. But if you’re more drawn to dense urban energy, nightlife, or year-round mild weather, Utah might not fully align with what lights you up.

Also worth noting: air quality in the Salt Lake Valley can be poor during winter inversions and late summer wildfires. It’s a real consideration if health or outdoor access is a top priority.

🔍 So… Is Utah Right for You?

If you value:

• Long-term appreciation

• A thriving job market

• Outdoor recreation and four-season living

• The chance to own in a growing metro or a serene mountain town

Then yes—Utah can be an incredible place to invest.

But if you’re seeking low-maintenance flexibility, don’t plan to stay long-term, or don’t love what makes Utah Utah… it might not be your next best move.

And that’s okay. Smart investing is personal investing.

🎯 Want to Explore Your Options?

Whether you’re a first-time investor, considering a second home, or simply curious about what real estate can do for your future, I’d love to help you run the numbers and talk through your goals.